IN AN ECONOMY THAT THRIVES, EVERYONE SHOULD BE A WINNER.
But black-owned businesses still have a unique set of challenges, even in today’s modern society, resulting in them underperforming.
BUT WE ARE GOING TO CHALLENGE YOU.
We want you to be intentional about using a few black-owned businesses to tick off items from your shopping list.
TO BUY BLACK IS TO:
Build stronger black communities
The less money that exists within a community, the least likely it is to thrive. When you choose to spend your money with black businesses, you help to build a better future for everyone.
Inspire confidence in the next generation
Spending money with black business owners helps them pass on a legacy to their own children. They too can become inspired to confidently explore their own entrepreneurial journey.
Explore (other) black peoples’ stories
Engaging with the intriguing stories of black businesses will help you to understand their motivations. Black business owners care about many worthy causes in their immediate communities, as well as back home in Africa and the Caribbean.
We don’t believe that we need to make a political statement; people from all walks of life appreciate the importance of supporting an unrepresented community.